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Track Release/Photo by Mike Francis

(FREDERICTON, NB – February 26th, 2020) – It is a marketing relationship that has lasted over 20 years and will race on into 2020. Speedway 660 and Riverview Ford Lincoln are thrilled to announce a continued partnership which will see Riverview Ford Lincoln as one of the most prominent marketing partners at the Geary, New Brunswick oval.

Speedway 660, who will celebrate its 27th consecutive season of stock car racing in 2020, will kick off the year with the Riverview Ford Lincoln Season Opener. The event will feature all four of Speedway 660’s staple house divisions, the Pro Stock, Sportsman, Street Stock and Sharp Shooter classes, all of which will be in search of the first checkered flags of the year on Sunday, May 24th.

When the checkered flag is captured on any given night at the track, the winning driver will pull into Riverview Ford Lincoln Victory Lane. Memories that last a lifetime have been made in the hallowed ground of Victory Lane and Riverview Ford Lincoln has been a part of those celebrations for almost a decade.

As it does with quality sales and service in the Capital Region of New Brunswick, Riverview Ford Lincoln will also be leading the field at Speedway 660. Riverview Ford Lincoln will once again be providing a pace vehicle to the track that will lead the cars on to the track for every race that is run from the Riverview Ford Lincoln Season Opener to the 20th Annual SpeedWeekend in September.

“The Riverview Ford Lincoln sales team and owners Chris and Aneta Gauthier are extremely excited for the upcoming racing season at Speedway 660,” said Everett Gilmore of Riverview Ford Lincoln. “This will continue the dealership’s long and great relationship with the Speedway family, race fans, teams and supporters of the sport. Chris and Aneta are looking forward to some exciting times and events with the fans, teams and entire racing community.

Our dealership is very excited to again supply the official Pace Vehicle and Riverview Ford Victory Lane.  Riverview Ford is very proud to be associated with Speedway 660 as our relationship has been ongoing for over 20 years with the fans, race teams and management group at Speedway 660. We will see you at the Riverview Ford Lincoln Season Opener!”

“Riverview Ford Lincoln is one of the longest serving supporters of grassroots racing in the Province of New Brunswick through Speedway 660 and we look forward to working with Chris, Aneta and their wonderful staff for many seasons to come,” said Max Roy, Owner of Speedway 660. “We are counting the days until the Riverview Ford Lincoln Pace Vehicle leads our short track heroes onto the track to kick off our 27th Season and the 2020 Riverview Ford Lincoln Season Opener!”

The first green flag of the season flies on Sunday, May 24th with the Riverview Ford Lincoln Season Opener. Fans are encouraged to keep up with Speedway 660 on social media and their website at for all upcoming news and information on the 2020 season.

About Riverview Ford Lincoln:
Riverview Ford Lincoln Sales is the number one choice for all things Ford in Fredericton, NB and the surrounding areas. Whether you’re in the market for a new or quality pre-owned vehicle, servicing, parts or accessories, you’ll find everything you need along with the warmest of welcomes here at Riverview Ford Lincoln. Your complete satisfaction is our absolute priority, and that philosophy permeates through every aspect of our operation. Ford has what must be the most impressive lineup of new vehicles in its history available right now, and you’ll find them all here at Riverview Ford Lincoln. Visit them at 970 Hanwell Road, online at or call them at (506) 453-0400.

About Speedway 660:
Speedway 660 is one of Canada’s premier stock car racing facilities. Located in New Brunswick’s Fredericton region, it attracts race teams and fans from the Maritimes, New England and Quebec. The Speedway 660 racing season runs from mid May until Labour Day Weekend. SpeedWeekend, one of the most prestigious short track events in eastern North America, wraps up Speedway 660’s racing season.



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