WIX FILTERS ANNOUNCES JoinTeamWIX.ca, A MOTORSPORT SCHOLARSHIP PROGRAM IN CANADA

Press Release

Ayr, Ontario –  Building on a long history of support for grassroots motorsport activities worldwide, Mann+Hummel are excited to share a new program that provides greater ease of access to Canadian participants looking for sponsorship.

“Each year we receive dozens of requests for support, varying in presentation and dollar value, and with little ability to track the successes of those teams we partner with.  We wanted to streamline the ask process, give greater access to all Canadian motorsport teams, and work better with our selected partners to promote the WIX® Filters brand.” –  Bert Verriet, Manager – Marketing & Customer Relations

Based on the success of a similar program design operating in the United States, the new Canadian Motorsport Scholarship program offers any interested competitor or team the opportunity to submit their application online.  The application outlines areas of interest for WIX® Filters to build a profile of the applicant and determine their fit as a potential Brand Ambassador.

The selected applicants will receive support from WIX® Filters that includes up to $500 in WIX® Filters product and a Team WIX® Filters starter kit, including vinyl decals, personalized team apparel and promotional items.

WIX® Filters has also made available a $1,000 cash prize, available in each of four Canadian regions: Canada West, Canada East, Ontario and Quebec.  Brand Ambassadors will be scored for their activity to promote the WIX® Filters brand, including social media and live event brand engagement.

The online application form is available now at www.JoinTeamWIX.ca and teams and fans can follow along on Facebook and Twitter at @JoinTeamWIX

Questions or comments can be submitted by email to JoinTeamWIX@promotionalelements.com

ABOUT WIX® FILTERS

Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications.